Phase 1

Foundation & Launch: Days 1-15 (May 9-24)

• Announce reign and share vision, platform and story on Instagram, Facebook, and TikTok

• Host a meet, greet and photoshoot at Love Yourself Creatives Studio

• Media Rollout

  • Announce title across Instagram, Facebook, and TikTok

  • Secure interviews with:

    • Local news (KENS5, KSAT)

    • Military-affiliated outlets

• Brand Positioning

  • Promote my platform: Be a light to San Antonians through dance, service, and song

  • Schedule photoshoot and filming with Gregory K

• Appearances

  • Visit Joint Base San Antonio Lackland, Randolph and Fort Sam Houston

  • Attend at least 1 Haven for Hope event and an AAPI event

• Other Events

  • 16 May Matadoras youth cheer camp

  • 17 May Matadoras media day + practice

  • 19 May Toros-Matadoras team dinner

  • 23 May Matadoras practice

  • 24 May Toros game day